Swatch & Audemars Piguet
The Royal Oak Goes Pop — But Not Where You Expected
The watch world has been waiting for this moment: a collaboration between Audemars Piguet and Swatch. After the runaway success of the Omega x Swatch MoonSwatch and the more niche but still compelling Blancpain x Swatch Fifty Fathoms, expectations were clear—take an icon, make it colorful, accessible, and wearable