Time, Style, and a Skyline on Your Wrist: Seddiqi & Louis Erard Celebrate 75 Years with a Limited Copper-Dial Beauty

What happens when one of the region’s most iconic watch curators turns 75? You get a limited-edition timepiece that’s as bold, thoughtful, and stylish as the city it calls home. Ahmed Seddiqi has teamed up with the Swiss indie darling Louis Erard to drop something truly special: the La Petite Seconde 75th Anniversary Seddiqi Edition — and only 75 pieces exist in the world.

Let’s break it down — because this is not your average commemorative watch.

Vintage Soul, Dubai Spirit

At first glance, that copper-toned dial hits you with pure warmth — like flipping through an old photo album or watching classic cinema on a lazy Sunday. But it’s far from retro-only. This is “neo-deco” — a mix of New York’s Art Deco flair and Dubai’s modern edge, all packed into a tidy 39mm polished steel case.

The coolest part? Look closely at the hour and minute hands. They’re shaped like the Burj Khalifa — sleek, bold, unmistakable. You’re literally wearing a piece of the Dubai skyline on your wrist.

Design That Tells a Story

• The dial is a layered work of art:
  • A circular satin finish around the edge
  • Grooved gadroons at the center
  • A small seconds subdial at 6 o’clock, finished in radiant azurage
    
• And in a nod to heritage, the numerals are in Hindi, adding cultural depth to the visual harmony.
• Minimalism fans will love the seconds counter — it’s stripped down to just a single dot at noon. Elegant, clean, and confident.

What’s Ticking Inside?

It’s not just a pretty face. Under the hood, you’ll find a Swiss automatic Sellita SW261-1 calibre — reliable, refined, and ready for everyday wear.

Technical Specs:

• Movement: Automatic Sellita SW261-1 calibre
• Functions: Hours, minutes, small seconds at 6 o’clock
• Size: 11½’’’, Ø25.60 mm
• Height: 5.60 mm
• Jewels: 31
• Frequency: 28,800 vibrations/hour (4 Hz)
• Power Reserve: ~38 hours
• Rotor: Openworked, with black lacquered Louis Erard logo

Flip It Over

The transparent caseback gives you a front-row seat to the mechanics in motion. The case is engraved with “Limited Edition 1 of 75”, so you know just how exclusive your piece is.

Strap In

The watch comes with a grey grained calf leather strap that’s stylish and comfortable, with black leather lining and a polished stainless steel pin buckle. And yes, it’s got quick-release spring bars, so swapping it out is a breeze.

Strap Details:

• Grey grained calf leather
• Tone-on-tone stitching
• Black leather lining
• Stainless steel pin buckle
• Quick-release spring bars
• Dimensions: 20/18mm width, 80/115 mm length

Whether you’re a serious collector or simply love when design and story collide, this limited edition is a celebration of legacy, architecture, and art — all wrapped around your wrist. And with only 75 out there, it’s bound to disappear faster than a desert sunset.

Check out more at: Ahmed Seddiqi