Bovet
This is not a new timepiece, but it is one that deserves renewed attention. The Bovet Battista Tourbillon was created with Automobili Pininfarina, and the collaboration still stands out because it was built with a clear idea rather than a loose automotive theme. Bovet used the Battista hyper-GT as
TAG Heuer
Some collaborations are about logos. Others are about leverage. The new Tag Heuer Monaco x La Fabrique du Temps Louis Vuitton feels like it belongs to the second category. It is not just a marketing exercise dressed up as horology. On paper, at least, this is the kind of collaboration
Tudor
There are watches that arrive by brute force — bigger case, louder colors, more spec-sheet energy — and then there are watches that win by getting the proportions right. The Tudor Black Bay Chrono 39 "Bumblebee" belongs to the second category. What makes it interesting isn't just
Zenith
Most collaboration watches are marketing exercises wearing horological language like a borrowed suit. The new Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. is interesting because it appears to do the opposite: it uses a historically serious movement as the foundation, then layers on a
Tudor
Some watches are easy to admire and hard to actually live with. The ones that matter most are usually the opposite. They are the pieces that feel immediate on the wrist, make sense in motion, and become more convincing the longer you imagine them in your routine. That is how
JLC
A 20-piece limited edition that distills decades of horological ambition into 44mm of platinum 950 — and asks whether a watch can be both a scientific instrument and a work of art at the same time. A Watch That Shouldn't Exist There is a particular kind of watch
Rexhep Rexhepi
The Rexhep Rexhepi Chronograph Flyback is special because it feels complete. Not just technically impressive, not just beautifully finished, but carefully designed from every angle. From the front, the watch has immediate balance. The time display at 12 o’clock gives it that unmistakable Rexhep Rexhepi identity, while the chronograph
Parmigiani Fleurier
It has been 29 days since Watches and Wonders 2026 closed on April 20, and the Parmigiani Fleurier Tonda PF Chronographe Mystérieux still occupies my mind. Announced at the Geneva fair, it is one of those rare watches that becomes more compelling after the first impression fades. The first time
A. Lange & Söhne
There are some watches you admire because they are expensive. Others stand out because they are complicated. And then there are the rare ones that feel complete — where the design, movement, materials, and proportions all work together in a way that feels natural. That is exactly how I see the
Swatch & Audemars Piguet
The watch world has been waiting for this moment: a collaboration between Audemars Piguet and Swatch. After the runaway success of the Omega x Swatch MoonSwatch and the more niche but still compelling Blancpain x Swatch Fifty Fathoms, expectations were clear—take an icon, make it colorful, accessible, and wearable
Ulysse Nardin
Ulysse Nardin has once again proven that if you want to see the future of watchmaking, you don't look at a crystal ball—you look at the Freak. At Watches and Wonders 2026, the Maison unveiled the Super Freak, a timepiece that feels less like a watch and
Tudor
At Watches and Wonders 2026, the buzz kept circling back to one revival that managed to steal the spotlight from the usual heavy hitters. The Tudor Monarch has returned, and it's a masterclass in breathing new life into a classic silhouette without losing what made the original worth
